impulse|evolve Talk
WED, 9/6/2010
Start: 4pm
Est. end time: 7pm
Palais Schönburg
Rainergasse 11
1040 Vienna
The event is open to everyone interested!
Livestream
9/6/2010, from 4pm
HERE is the livestream!
Weblinks
2010-06-09
impulse|evolve Talk
From Handcraft to High Tech - the future of European manufacturing
Kostas Murkudis
This symposium - supported by impulse|evolve - sheds light on the complicated task highly specialised and qualified
manufacturing companies in Western Europe are facing in times of globalisation and outsourcing any kind of mass production
to Eastern destinations. Unable to compete on price, what is the added value of high quality manufacturing and is there a
market for that? How can know-how that has been developing over decades, or in fact centuries, be kept alive?
Can
there be a compromise between cheap mass produced garments and custom-made pieces? A general trend, at least, back towards
superior garments and thus manufacturing methods has been set and is already pursued by a more privileged group of buyers -
individualists increasingly concerned with higher quality and sustainable fashion. In this respect, is mass customisation -
where only a few but, from a customer’s point of view, decisive features are altered for individualisation - a model
that can and will persist?
Fashion and business experts headed by Imran Amed will address these
questions in the second part of this year’s Fashion Talks. The discussion will point out niches that can be created for
European production facilities in their quest to fight off the cheap labour competition from Eastern Europe and the Far East
and thus preserve their individual heritage.
Host:
Imran Amed
Imran Amed is a fashion business adviser, writer and entrepreneur and is founder and editor of online medium The Business of Fashion, which has already built a cult following as an essential resource for fashion creatives, business professionals and entrepreneurs in over 150 countries. Previously, Imran was a management consultant at McKinsey & Co. He has an MBA from Harvard Business School and a B.Com from McGill University.
Imran Amed is a fashion business adviser, writer and entrepreneur and is founder and editor of online medium The Business of Fashion, which has already built a cult following as an essential resource for fashion creatives, business professionals and entrepreneurs in over 150 countries. Previously, Imran was a management consultant at McKinsey & Co. He has an MBA from Harvard Business School and a B.Com from McGill University.
Participants:
Anne
Chapelle
Anne Chapelle is the owner and CEO of various fashion labels and holdings, most notably of Belgian fashion houses Ann Demeulemeester and Haider Ackermann. She is responsible for the successful reorganisation and positioning of the label Ann Demeulemeester as one of the most distinguished fashion brands worldwide.
Anne Chapelle is the owner and CEO of various fashion labels and holdings, most notably of Belgian fashion houses Ann Demeulemeester and Haider Ackermann. She is responsible for the successful reorganisation and positioning of the label Ann Demeulemeester as one of the most distinguished fashion brands worldwide.
Kostas
Murkudis
Kostas Murkudis is a German fashion designer of Greek decent. He now lives and works in Berlin. He studied Fashion at the prestigious Lette Verein School of Fashion. After graduating Murkudis joined Wolfgang Joop for one season and subsequently worked with Helmut Lang for seven years. He has since made a name for himself with numerous collections that are favoured by the international fashion scene and has, in the past, been presenting his collections during Paris Fashion Week.
Kostas Murkudis is a German fashion designer of Greek decent. He now lives and works in Berlin. He studied Fashion at the prestigious Lette Verein School of Fashion. After graduating Murkudis joined Wolfgang Joop for one season and subsequently worked with Helmut Lang for seven years. He has since made a name for himself with numerous collections that are favoured by the international fashion scene and has, in the past, been presenting his collections during Paris Fashion Week.
Anne Chapelle
