10 festival for fashion & photography

Earlier this month, it was this time of year, everyone in the Unit F office gets overly excited: the campaign for the upcoming 10 festival for fashion & photography was about to be shot. Elfie Semotan, Austria’s grande dame of fashion photography, signs responsible for the latest output and has put campaign models Ilvie Wittek and Patrick Kafka, both of wienermodels in Vienna, in the right perspective. The two shouldn’t be strangers to those interested in fashion: Ilvie was 2008’s cover girl of 8 Magazine and is a regular at Marc Jacobs, Prada and Louis Vuitton fashion shows; Patrick had already been the face of last year’s 9 festival and is currently in the campaigns of Polo Ralph Lauren and Roberto Cavalli Class.

 

Here’s some moving images, shot during the campaign’s production at Elfie Semotan’s Vienna studio. The campaign was styled by Christoph Pirnbacher, by the way.