Opening: 8/6/2010, 4pm
Cocktail reception: 6pm
Duration: until 9/6/2010
Opening hours: 4pm-9pm
The future has got flair
Last year, flair - Austrias first international fashion magazine - produced an exceptional fashion editorial and accompanying short film at one of New Yorks hippest clubs, The Box. It is starring Austrian supermodel Iris Strubegger and the most innovative film camera in the world: the RED ONE.
As one of the first print media in the world flair worked with the RED ONE Camera to realise this exclusive fashion spread, entitled La Demimondaine. Here, the resolution is the revolution: compared to a usual HD film camera the 47,500 Dollar RED ONE has a resolution four times as high. This allows for high quality stills being pulled directly from the moving image. The outcome is a perfect fashion editorial complying with the most precise and photo-realistic aesthetics possible.
The editorial and short film directed by flair fashion director Ingrid Geringer and creative director Sandro Suppnig, of Vision On Production Company, hit newsstands and the internet in December of last year and will now be exhibited for the first time during this years 10 festival for fashion & photography, in Vienna.
The corresponding short film can also be accessed on the flair website.