Elfie Semotan shoots
The Image Campaign of the festival for fashion & photography has tradition and has always been an elementary component of the communication. It should help focus greater public interest on the Austrian fashion scene, which has gained reputation well beyond Austrias borders in the meantime.
At the heart of the 2010 campaign are designer fashion and accessories by AND_i, petar petrov, brandmair, __fabrics interseason, ring king, Melanie Haarhaus, RADIĆ/MORGER and Mühlbauer.
This year, the campaign is realised by a creative team consisting of the photographer Elfie Semotan, the art director Albert Handler, moodley brand identity, Karoline Strobl, responsible for hair und make-up, and the stylist Christoph Pirnbacher. The faces of the campaign are Patrick Kafka, a shooting star among Austrian male models, and Ilvie Wittek - both represented by the agency wienermodels.
eye - patch: AND_i, pants: Petar Petrov
shoes and bracelet: RADIĆ / MORGER
Ilvie: ring: RINGKING, body: Wolford
Patrick: ring: Melanie Haarhaus, pants: petar petrov
Patrick: pants: brandmair, big necklace: __fabrics interseason, small necklace: stylists own
pants: Petar Petrov, hat: Mühlbauer
pants: brandmair, gloves: Petar Petrov, necklace: stylists own