10 festival & Guerilla Store Opening
A colourful start to the most colourful festival of all time
Easy atmosphere in summery Vienna: on Monday night, the 10 festival for fashion & photography premiered with the official opening of this years Guerilla Store for Austrian fashion and design. With drinks by Martini Brut, Bombay Sapphire, UO Ottakringer and Vöslauer, and music by DJ Evirgen, personalities of the national as well as international fashion scene gathered to celebrate the anniversary edition of Austrias most influential fashion event. Extremely popular this year: the fashion and design objects by Austrian fashion and product designers that will be sold at the Guerilla Store until June 17. Many a guest could be spotted carrying a shopping bag and a smile on his/her face - just as this years international buyer Andreas Murkudis, who had been responsible for selecting the brands represented in the shop.
Heres a quick run-down on the fashion insiders attendant: