Styling: Peter H. Schindler/perfectprops
Photography: Peter Garmusch
10 years of Unit F
Association for Contemporary Fashion
To write an autobiography in the middle of your life might evoke similar feelings like putting together a retrospective after 10 years of working towards furthering fashion in Austria. So much was thought, dreamt, planned and realised. During the past 10 years many designers were funded and guided, countless highlights were lived together and all that nurtured an extraordinarily colourful, diverse and, above all, self-confident and successful fashion scene that has made a name for itself - even across Austrian borders.
When we - Andreas Bergbaur, Ulrike Tschabitzer and Andreas Oberkanins - started our work as Unit F in 2000 with only one assistent and 4 computers in our office on Praterstrasse, we were fuelled by idealism and the goal of establishing an Austrian fashion scene that is internationally recognised and successful. Our partners from the beginning and sharing our goals: the Arts Department, formerly of the Office of the Federal Chancellor, and the Culture Department of the City of Vienna.
Back then and with our concept for Unit F büro für mode, we clearly chose to focus on funding and guiding the segment of domestic fashion design that is attuned to the international market. And it worked out - today, Unit F is a brand that stands for internationalisation, successful networking and pioneering spirit.
We want to say thank you to everyone who helped us make the past 10 years as successful and thrilling as they were. Of course, we also want to thank all our supporters, monetary and spiritual. But above all, we want to thank those Austrian fashion designers that keep inspiring and challenigng us with their talent, their creativity and their boundless energy. And last but not least, we want to thank our team that has, in different make-ups, been helping us through thick and thin - and continues to do so.
In this spirit, we want to the retrospective during this year's AFA-Austria Fashion Award night also to be a look ahead on the years that are to come.
Ulrike Tschabitzer-Handler & Andreas Oberkanins
Unit F büro für mode