AFA-Austria Fashion Awards 10
Fashion Award of the BMUKK
Anna Kirsten Krambeck (*1983)
will, this year, presumably be finishing her fashion studies at the University of Applied Arts in Vienna. Before, she had already been studying fashion in Antwerp and had successfully been working at Gesine Moritz in Cologne. Her collections range from modern interpretations of fashion favourites and elegant transparency to daring animal prints and patterns. Not least due to her colourful past, Krambecks work already covers an extraordinarily wide spectrum.
Saskia Wendland (*1980)
Has, until 2008, successfully studied fashion at Viennas University of Applied Arts and, what is more, is a downright fashion globetrotter. Milan, Antwerp, London, Barcelona and Berlin are amongst her past destinations, where she has been participating at renowned fashion events like Bread & Butter or London Graduate Fashion Week. Her works are moving back and forth between elaborate graphic playfulness, skilfully constructed designs and stark colour contrasting.
Fashion Award of the City of Vienna
Doychinoff (est. 2009)
is a young and ambitious fashion label making its revelled debut in Paris, late last year. It stands for conceptual and innovative premium quality fashion that is reflecting the zeitgeist and is proving capable of interpreting elegance on a very high level. The label was established by Maria Doytchinova. After graduating from Viennas University of Applied Arts, Doytchinova worked for Roland Mouret and Hussein Chalayan in London before starting to design her own collections, in 2006.
distances herself from the dominant discourse on fashion by putting her collections in a critically reflected context. Her Orwellesque pieces are often monochromatic and geometrical, almost like modern work uniforms. Steger is a 2008 graduate from the University of Applied Arts in Vienna, where she had been studying under Raf Simons and Véronique Branquinho, respectively.
Award for International PR
Anna Aichinger (*1978)
finished her studies at Viennas University for Applied Arts with the best diploma of the fashion class of 2003. In 2006, Aichinger established her eponymous womens wear label that has since been featuring in renowned showrooms during prêt-à-porter shows in Paris, on a regular basis. Her pieces are defined by the contrast of formal minimalism and sex appeal, aiming at ambitious, self-assured women with the right mixture of talent, commitment and style.
is a Viennese mens wear label. From minimalist to extroverted, the labels designs constantly play with conventional understandings of a mans appropriate apparel. High quality fabrics, fair trade and offering reasonably decent value for money are at the core of the labels understanding of contemporary fashion. Head designer and co-founder Peter Holzinger studied fashion in Vienna and, until 2009, had a spell as lecturer for knitting design during Veronique Branquinhos professorship at the University of Applied Arts.