Shop-up by Bert Houbrechts
Bert Houbrechts is one of the founding fathers of the Vienna-based trans-disciplinary society for the development of the arts, called MAGAZIN. Since 2006, he hosts pop-up stores in cities all over Europe, in order to provide a temporary space for arts and design pieces. His assortment of collectables, design classics and objects of young artists and designers creates synergies between old and new and between forgotten and not yet known. For 10 festival for fashion & photography the Belgian fashion photographer and curator brings his internationally successful store concept to Vienna, blending art, fashion and design. By doing so, Houbrechts does not only coquet with an all new concept of composing space, he also transcends the margins between exhibition and selling space.
A performance by RADIĆ / MORGER will be the highlight of the opening. The Viennese avant-garde fashion label will also be featured in the shop, selling their brand-new accessory line and some limited edition pieces taken from their latest fashion collection.
Fashion and exhibits by: Johanna Bauer, Guenter Parth, RADIĆ / MORGER, Patrick Rampelotto, Anneliese Schrenk, Vandasye, Kay Walkowiak et al.