The question, whether the internet and its new means and forms of presentation will soon render traditional fashion shows and printed magazines redundant, is discussed by international fashion and business experts headed by The Business of Fashion's Imran Amed.

 

Supported by go international, an initiative of WKO/AWO and BMWFJ

 

Host:

Imran Amed - www.businessoffashion.net

 

Participants:

Alistair Allan - www.dazeddigital.com

Alexander Fury - www.showstudio.com

 

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flair, the first international fashion magazine for Austria, produced a unique fashion editorial and short film in New York using the world's most innovative camera, RED ONE, and starring Austrian supermodel Iris Strubegger. For the first time, the outcome of this groundbreaking production will be presented in a gallery surrounding.

The picture cycle LIEBET! is photographer Joachim Baldauf's very own homage to the city of Vienna, capturing its eternal beauty, eternal melancholy, eternal sensuality and eternal youth. The 13 photographs are also complimenting all the city's past and present creative masterminds.

For the first time ever, this year's 10 festival for fashion & photography saw fashion designers, photographers and cultural institutions submit creative projects in an open call for entries. The best submissions will now be exhibited in this group presentation. It will be featuring the latest works of eight young Austrian fashion photographers and designers.

 

Photographs by

Corina Gertz, Alexandra Hager, Mira Löw, Rosa Rendl, mangelware / Sandra Schmidt, Helga Traxler, modern martyr / Angela Wiedermann, Marko Zink

Austrian fashion designer Christina Berger presents the different stages of her creative work in some sort of interactive playground and accompanied by an exclusive liquor degustation.

Natures of Conflict, the fashion label of designers Kathrin Lugbauer and Nora Berger, presents its collection TRIBAL LIFE! during MAK NITE©. The label's latest collection has already been shown at this year's fashion festival in Hyères and combines African tribes and their rituals with the creations of Madame Grès.