departure fashion night
Runway shows of 5 funded fashion labels
For the sixth time in a row, departure ? wirtschaft, kunst und kultur gmbh, Viennas creative agency, presents its departure fashion night during festival for fashion & photography. Since August 2004, the beginning of departures funding programme, almost 50 fashion, or fashion related, projects have been funded.
This years event will feature five funded labels and their collections in an exclusive show. The labels are:
mija t. rosa is a Vienna-based womens wear label, sporting collections beyond the constraints of seasonal thinking. This relative timelessness, coupled with authenticity, simplicity, premium quality and economy of materials used, is defining the labels design process. Hence, it comes as no surprise that designer slash founder Julia Cepp and her label have already been recognised by Eco Fashion Award, in 2008, and Slow Fashion Award, in 2010, respectively. At the latter, her creations were even voted among the 10 winning designs. With her prize-winning collection Angels, the Graz-born designer graduated from Viennas University of Applied Arts under professor Raf Simons, in 2004.
AND_i means authentic Austrian jewellery design for the real individualist. The pieces are crafted with a sculptors eye and their elaborate expressions of artistic form are ultimately striking. The range of materials used - aluminium, acrylic glass as well as Swarovski crystals and cubic zircons - is only adding to the beholders fascination with the brand. The man pulling the strings behind the scenes: Andreas Eberharter. Being a trained goldsmith and sculptor and freelance artist for almost two decades, Eberharter established jewellery label AND_i back in 2001 and has since been enjoying international success.
Doychinoff is a young and ambitious fashion label making its revelled debut in Paris, late last year. It stands for conceptual and innovative premium quality fashion that is reflecting the zeitgeist and is proving capable of interpreting elegance on a very high level. The label was established by Maria Doychinova. After graduating from Viennas University of Applied Arts, Doychinova worked for Roland Mouret in Paris and Hussein Chalayan in London before starting to design her own collections, in 2006.
Anna Aichinger finished her studies at Viennas University for Applied Arts with the best diploma of the fashion class of 2003. In 2006, Aichinger established her eponymous womens wear label that has since been featuring in renowned showrooms during prêt-à-porter shows in Paris, on a regular basis. Her pieces are defined by the contrast of formal minimalism and sex appeal, aiming at ambitious, self-assured women with the right mixture of talent, commitment and style.
Mühlbauer is one of Austrias most prestigious family businesses and is currently run by Klaus Mühlbauer, who has been taking over in 2001. Just like all of his ancestors, he is a trained hatter. His work focuses on headwear, the companys traditional core business. Together with sister Marlies Mühlbauer he designs all headwear collections in the companys Viennese manufacture. Since taking over and being assisted by a team of high-profile hatters and milliners, the siblings have managed to re-position the company as a sought-after contemporary fashion brand.