go international Talk

The Shift from Still Image to Moving Image

On day 1 of this year's Fashion Talks, industry insiders and experts will discuss future ways of presenting and visualising fashion.

Livestream at www.10festival.at (8/6/2010, from 4pm)

Imran Amed (c) Daniel Cianfarra (2)


Group presentation with photographs by...

... eight young Austrian fashion designers and photographers.

Black Narcissus © Foto Yasmina Haddad, digitale Collage Angela Wiedermann 1

10 festival Warm Up

The clock is ticking down

Friday night saw the inofficial opening of this year's 10 festival for fashion & photography take place at Vienna's hotel The Ring.

10 festival Warm Up at hotel The Ring © Klaus Vyhnalek


by Natures of Conflict

The fashion label Natures of Conflict, run by Kathrin Lugbauer and Nora Berger, presents its new collection during MAK NITE©

SS 10 TRIBAL LIFE! Natures of Conflict; Maske in Kooperation mit Antonietta Putzu © Yasmina Haddad

La Demimondaine

The future has got flair

Austria's first international fashion magazine presents a unique editorial starring supermodel Iris Strubegger.

© Sandro Suppnig Vision On für Ahead Mediaberatungs GmbH

Guerilla Store 2010

Shop for Austrian fashion & design

The celebrated pop-up store for young domestic fashion is back, and that bigger and better than ever.

Guerilla Store 2010 bei LISKA © Sabine Volz

HEAVEN,BUTT'N / = THREAD (free art.transl.)

A GIANT (FASHION) EQUATION by Christina Berger

fashion designer Christina Berger presents her work in a crossover presentation plus liquor degustation.

Christina Berger HEAVEN,BUTT'N / = THREAD © Numair Tareq


presented by perfectprops and Joachim Baldauf

Photographer Joachim Baldauf’s personal homage to the City of Vienna.

LIEBET! © Joachim Baldauf

Andreas Murkudis

International buyer of Guerilla Store 2010

The businessman from Berlin is responsible for this year's store concept and also made the selection for the store.

Andreas Murkudis © Klaus Vyhnalek