9/6/2011: AWARDS 11


Presentation of the nominees for the Austria Fashion Awards and selection of the winners by the present international judges.


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Review Tuesday 7/6/2011

A day full of exciting events lies behind us! Yesterday the second festival day started with Lidewij Edelkoort´s trend seminar Shopping 2012/13 in the completely sold-out seminar room of the Sofitel Vienna Stephansdom. Being the world-wide most influential trend forecaster she looked into the future and enthused the seminar participants from Austria and abroad.

Right afterwards it got speedy! At the departure fashion experts speed dating young fashion entrepreneurs took their chances and benefited from 15-minute talks with the departure experts Elisabeth Binder, Gerda Buxbaum, Elisabeth Längle, Gabor Merö,  Brigitte R. Winkler and Birgit Seiwald who illuminated the economic side of fashion.

A prominent group of panelists gathered at Beyond Heritage and discussed with Kathrin Seiler about the role of national origin, tradition and cultural heritage for contemporary fashion design. Lidewij Edelkoort, Till Reiter, Monica Titton and Risto Bimbiloski discussed the return to traditional values and heritage not only on the part of big luxury brands.

At the presentation of Bloom Nr. 21 Lidewij Edelkoort presented her magazine which deals with the influence of floral trends on lifestyle industries like fashion, interior design, cosmetics and food.

At the Samstag Shop which is run by the Viennese label superated Marianne Vlaschits and Thomas van der Jeught presented their experimental dance film Cockaigne d´Or and the showroom for remade fashion design at glanz&Gloria showed sustainable fashion design.

Finally the gallery tour set the whole city in motion. 11 exhibitions with a focus on fashion photography opened last night at various venues across the city. If you managed to visit all galleries and got all stamps in your program folder you can hope for great prizes by our partners! The winners will be determined on 17/6/2011, 6 pm at the Guerilla Store.



8/6/2011: contingence

by Edith A’gay and Steven James Scott

Fashion designer Edith A'gay presents her SS 11 collection contingence in a live performance and shows large-size images, shot by photographer Steven James Scott in Vienna and Berlin. Mia Legenstein provides for the adequate sound.


10/6/2011: Fascination Fashion - yesterday and today

guided tour through the Collection of Arms and Armour of the Kunsthistorisches Museum

Harnesses and armours, poulaines and ferric pleated skirts. Also the knights followed the latest trends and highly spezialised craftsmen and artisans created impressive pieces of art made of steel and gold. A fascinating tour through the best-documented collection of court arms and armour in the western world.


Review Wednesday 8/6/2011

Once again a great festival day has passed and in the meantime we've already reached half-time! Yesterday a group of 25 persons participated in the Wien live Inside Fashion Tour with Susanne Wuest and were granted exciting insights backstage of the hat manufactory Mühlbauer, the Viennese label superated and the custom tailors Gebrüder Stitch. A highly interesting tour with the 11 festival Guerilla Store as the final destination - where some participants were carried away by Austrian fashion design!


Afterwards Christina Berger, Edith A'gay and Steven James Scott as well as NATURES OF CONFLICT invited the festival guests to fashion performances. ANTI-AGE A DADA, contingence and an invitation to a ride on the Liliputbahn in the Prater attracted many fashionistas which were rewarded with unusual views on fashion.


8/6/2011: NOC invites you to the Prater!


The Austrian label NATURES OF CONFLICT presents its A/W 2011/12 collection along the route of the Liliputbahn in the Prater garden. This time, it is not the models who are walking the runway but the audience that is rolling through the models' parade.

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10/6/2011: departure fashion night

For the seventh time, the creative agency of the city of Vienna departure - wirtschaft, kunst und kultur gmbh presents the departure fashion night as part of the festival for fashion & photography.
Collections by labels are shown that were supported by departure funding programmes:

Petar Petrov
rosa mosa
Mühlbauer supported by Victoria Volksbanken

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by Christina Berger

Christina Berger presents photographs and outfits of her latest collection ANTI-AGE A DADA (WEEKEND VERSION) and selected pieces on models.


Review Monday 6/6/2011

Yesterday 11 festival for fashion & photography celebrated its official beginning with the opening of the Guerilla Store at LISKA Hoher Markt. Countless visitors were flocking in the shop which had been conceived by Romain Brau and Manu de Ridder and made a spring at the selection of Austrian fashion and product design.

A little earlier Thomas Kirchgrabner presented his latest A/W 2011 collection LISKA by Thomas Kirchgrabner. The fashion crowd was excited and delighted by his designs!

The glamorous highlight of the night was the EVOQUE Fashion Night. The 5 NextGen designers who gained most votes in the online voting presented their collection on the runway in the Museum of Ethnology: Tanja Bradaric & Taro Ohmae, NATURES OF CONFLICT, Doris & Madeleine Bujatti, Elizaveta Fateeva and FEMME MAISON. The rapturous applause proved that young Austrian fashion design is absolutely ready for the runway. And the winner of the online voting Elizaveta Fateeva received and additional prize of 5,000 Euro! Congratulations!