Nominees
mija t. rosa (women's wear)
STEINWIDDER (women's wear)
Wilfried Mayer (men's wear)
eric rainer (men's wear)
Fashion Production Award of the Vienna Economic Chamber
est. 2001
mija t. rosa was founded in 2001 by Julia Crepp, graduate from the University of Applied Arts in Vienna. Her designs deal
with perceptions of women that representatively stand for self-determination, freedom of action and counteracting social barriers.
Her collections are presented in forms that span more than one genre, such as dance performances. Special characteristics
of her fashion designs are authenticity, timelessness, as well as highest quality standards.
est. 2002 under the name unartig, since 2009 STEINWIDDER
STEINWIDDER - formerly known as unartig - was founded by Anita Steinwidder in 2002. After majoring in architecture she devoted herself to fashion design and impresses with unconventional drafts focusing on structured surfaces, textures and graphic elements. Old stocks and secondhand goods serve as basic source material that get cut, ripped, torn and arranged in a new constellations and in this way are put into new topic-bound contexts. Her designs are sold in New York, Berlin and in her own store glanz&gloria in Vienna.
*1977
Wilfried Mayer graduated from the University of Applied Arts in Vienna under Raf Simons. Afterwards, he worked as a shoe designer for Bally in Milan. In 2005 he founded his own, Vienna-based fashion label and since 2006 he has been regularly presenting his men's wear collections in Paris. His designs indicate strong research in the areas of men's wear fashion and etiquette and include reflections on technical details as well as devotion to materiality.
est. 2006
eric rainer was founded in 2006 by Rainer Milalkovits, graduate from the University of Applied Arts in Vienna where he had been studying under Viktor & Rolf and Raf Simons, respectively. Ever since he founded his label in 2007 he has presented his collections regularly in Paris, was involved in the 2009 fashion trade show of the Austrian Textile Industry and realized several furniture projects as part of Roman Kirchdorfer?s design team. After he had focused on women's wear in the last years, he introduced eric rainer men's wear in 2010.