I AM JUST THERE LETTING IT ALL HAPPEN ...
... to be continued
Lerchenfelder Straße 65, 1070 Vienna
Opening: 7/6/2011 8pm
DJ set by Miss Andaka (Soul, Funk, Breakz, HipHop, Disco)
Duration: 8/11/6/2011, daily 4pm-7pm
weblinks
I AM JUST THERE LETTING IT ALL HAPPEN ...
By Helga Traxler
'Helga Traxler based in Linz/Austria - currently in Lisboa/Portugal' can be found as a reference to her location in her sender details. A few months ago, you would have read New York City, respectively. Helga Traxler is part of the current, young generation of Austrian fashion photographers. She finds her subjects both in the countryside and the big metropolises. But more. She possesses the gift to recognize those places as a loctaion fundus and employs them as atmospheric and natural props for her photo shoots.
'...spezialized on fashion photography with snapshot-aesthetic' can
be read on her website which furthermore refers to a certain situatedness. Not a geographic one, but rather a position within
the wide landscape of photography which is also linked to a certain attitude, namely a formal, unvarnished and authentic gesture
whose origin already served as a new breeding ground for fashion at the beginning of the 1990ies. Traxler positions
herself within this field with an own style. Accordingly, surfaces of her photo prints are characterized by spontaneous, material
traces. However, these do not communicate a feeling of edging something in between but rather reduce the distance between
model, photographer and observer. The result: a promise to get one step closer to the immediacy of photographic moments.