CHINESE FASHION SHOWCASE VIENNA
Doors open: 8pm
Chinese Fashion Showcase Vienna
On the initiative of the Federal Ministry for Education, the Arts and Culture - art section, a cultural exchange programme was brought into being by Unit F büro für mode and the Shanghai International Fashion Culture Festival in 2010. This year, four young Chinese designers present their collections to an Austrian audience.
Hiu Man Chau holds a diploma from ESMOD International Paris and has already worked for renowned designers like Sébastien Meunier, Thierry Mugler and John Galliano. In 2008, she founded Le Rouge Studio in Shanghai which is specialized in tailor-made dresses. One year later in 2009, she debuted with an own collection under her label HIU MAN CHAU. Her designs are especially influenced by societal characteristics of the periods from the 1950s to the 1970s. Further inspiration is provided by the image of a free, strong, and self-conscious woman who is fighting for her rights in order to establish her independence in a male society.
The fashion label (Na)too was founded by Ms. Zhang Na (Lala) in 2007. After studying fashion design at the Xi'an Academy of Fine Arts, she was trained at MOD'ART International in Paris. She currently lives and works in Shanghai. In her designs, she explores the intimate relationship between people, their clothes and the environment they are put into. Instead of relating to complicated structures, she relies on her personal emotions as sources of inspiration. In this way, she incorporates individual experiences into her garments. Regarding material and technique, she is drawn to unique fabrics and cutting methods in order to explore the full potential of fashion design.
Hua Juan founded her Haute Couture fashion label Judy Hua in 2004. As an art collector and art critic, she is strongly influenced by various art forms and devoted herself to a crossover of art and fashion. Describing herself as a feminist, Juan uses her own fashion designs to reflect on the inherent qualities and rich spiritual content of women. Such considerations become apparent in simple, subtle and delicate details of her garments. Her designs are characterized by a generous, elegant and quiet style that represent a free and independent way of life.
After his studies in Singapore, Keeven Zhai founded his fashion label in March 2005. Besides, he has worked as a stylist and media consultant and was member of the fashion design team of the World Expo 2010. A major source of inspiration for his work are European Renaissance palaces with their focus on symmetry, proportion and geometry. Apart from strong European influences, his designs are also led by current Chinese circumstances resulting in clothes that embody both his home country as well as his foreign experiences. His clothes are designed for women of all ages, who strive for individuality, a touch of sexiness and maturity. He often uses bright and playful fabrics to emphasize the joyful and imaginative side of fashion.