Red Alert in the Green Range?
Sustainability as a trend and marketing strategy
The fashion industry as well as in all other lifestyle sectors are following the trend of sustainability. And exactly that’s where the observer has to be on alert: Where does the green marketing scheme end and the seriously meant commitment start. What part do trend forecaster, communication experts and marketing strategists, who are developing green concepts for their clients, play and what part do the media play by passing on these on? Maybe the path leading in a green future is not about “further-but-different” consuming but has to break new grounds.
Questions like these and many more will be discussed by guests Lidewij Edelkoort, Dr. Noki and Allana McAspurn at the fashion talk Red Alert in the Green Range? Sustainability as a trend and marketing strategy with Die Presse editor Daniel Kalt.