Insider London: Stefan Siegel 


Share with us one secret about London that you’ve just recently found out about.


Since a couple of weeks, we (NJAL, Blackall Street 2B) have a new neighbor. Robert de Niro has bought an old warehouse next door and the plans for his boutique hotel with restaurant are very exciting. Next year it’s happening. Another insider tip: Mark Hix has taken over an old tram garage and he wants to turn it into a super restaurant this year.


Where did you recently have an extraordinary dinner in London?


Extraordinary by all means is the Nuno Mendes’ menu at restaurant Viajante at Bethnal Green Town Hall Hotel (Patriot Square, Bethenal Green). A drink at the bar next door is a must as well.


Where are you going for a crazy night with your friends in London?


A few weeks ago, Oval Space, a new club at the Bethnal Green, opened. It is definitely worth a visit. Unfortunately, most clubs in London are relatively small, that’s why this converted warehouse resembles typical 90ies raves with thousands of people.


Is there anything that can only be experienced in London?


I find the Pub life very exciting. There are a lot of pubs that tell a story. Each and everyone is an institution and a lot of them have good food too. My favorite pubs are The Griffin (Leonard Street 93), Hemingway (Victoria Park Road 84), The Spurstowe Arms (Greenwood Road 68) and Royal Oak (Columbia Road 73).


Where is the best view of London?


From Primrose Hill and from Hampstead Heath. Forget about the queues and masses around the London Eye.


As founder of NJAL, a fashion question: Where is London’s emerging fashion quater?


That is constantly changing. But it can be assumed that right now every creative agency, studio, or atelier has a zip code that starts with an E, for east. The area between Shoreditch and the City up to Stoke Newington and towards east to the new Olympia park has become the creative center of the city, if not Europe. The charm of this area is not the individual stores but the diversity which can be found in this very urban but maybe not so beautiful zone.


What is a must for fashion fans in London?

London has one of the best street styles there is. You can inspire yourself while people watching, perhaps at Broadway Market or at Columbia Flower Market. These are the most interesting and the surrounding streets offer small design and vintage stores.


Where in London do you like to spend money on fashion?


I would start my shopping tour with avant-garde men’s wear right around my corner at Hostem (Redchurch Street 43). A trip to Start (Rivington Street 42-44) is definitely a must. From there it goes on to Present (Shoreditch High Street 140) and Dover Street Market (Dover Street 17-18) still the leading address when it comes to concept stores. The traditional Libterty’s Mall I always find exciting (Regent Street) and a walk over the tailor street Savile Row in Mayfair has to be on the agenda. Additionally, in Chelsea there is the shop At the Bluebird (Kings Road 350).