The 9 festival kicks off
For the next two weeks Vienna will be all about fashion
© Jork Weismann
From 28 May to 10 June 2009 the festival for fashion & photography, initiated and organised by Unit F büro für mode, goes into its fourth round. As a focal point bringing together Austrian fashion designers and fashion enthusiasts from far and wide, the festival has become a fixed star on the Austrian fashion firmament.
For the past nine years, Unit F büro für mode has been serving the Austrian fashion scene as an internationally networked promotion and presentation platform fostering professionalism and an international orientation. On ten days over the next two weeks, Vienna will become a fashion mecca, showcasing the Austrian and international fashion scene in all its contemporary diversity. Fashion shows, presentations of current collections and exhibitions of fashion photography will take place all over the city, accompanied by symposia on the themes of E-Tailing and Blogging Culture. The already venerable AFA-Austria Fashion Awards as well as the so fresh. the jewellery award by Pierre Lang night are among the highlights of the festival. In addition to its own program, which Unit F büro für mode conceives and organises expressly for the 9 festival for fashion & photography, Unit Fs increased cooperation with various media, fashion and art institutions as well as party organisers will bring even more variety to the fashion festival this year.
A special challenge for the organisers has been the financing of the festival in view of the generally difficult economic conditions considering that 85% of the 9 festival are financed by sponsors and cooperations with only 15% being covered by public cultural funding.