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Clemens en August

Fashion on Tour in Vienna

MAK © Oliver Gast

Innovative and exclusive, that’s what the distribution concept of Clemens en August definitely is, and on top of that, it is also cost-conscious. The label neither has its own shops, nor are the pieces sold in shops or boutiques, and try as you may, you won’t find any advertising or marketing. And yet, stars like Daniel Craig, the rock band Franz Ferdinand or Emily Blunt all love to wear Clemens en August.


Twice a year the label goes on a tour of the whole world and for a few days only, galleries and museums in New York, Tokyo, London and also in Vienna transform into sales rooms for Clemens en August.


Invitations are sent out to select customers via e-mail or postcard - or can be found online at www.clemensenaugust.com.


From 22 to 24 October the tour will be stopping off at the MAK - Austrian Museum of Applied Art/ Contemporary Art where you will be able to buy fashion by Clemens en August.


Alexander Brenninkmeijer is the man behind the label founded in 2005. Brenninkmeijer is a member of the family whose company C&A makes billions in turnover throughout Europe. But Clemens en August is different. The distribution structures are reduced to a minimum, allowing for affordable prices for garments of the highest quality. 



Text: Maria Steiner
Clemens en August

22-24 October 2009




MAK - Austrian Museum of Applied Art/ Contemporary Art 
Weiskirchnerstrasse 3

1010 Vienna




Clemens en August