SLOW FASHION AWARD 2010

The competition, Slow Fashion Award 10, deals with the latest sustainable developments in textile design, aiming to make the idea of recycling fashion “en vogue” in 2010. For the first stage of the competition, a jury of industry experts nominated ten finalists. The ten selected designers are now faced with the challenge to design accessories from recycling materials. All participants were given textiles from Niger (Agadez),such as leather and other materials, as part of a workshop. These must now be converted into new accessories.

 

Africa is Europe’s main recipient of collected old textiles. To the Africans these textiles are very valuable. They believe that they can be worn forever and given new life trough creative recycling.

 

Slow Fashion combines ecological, material and personal facets with economic criteria. The fashion world is dominated by short-lived fashion fads where one trend follows the next in quick succession. Slow Fashion tries to work against this process of acceleration by slowing it down. The “Slow Fashion movement” not only asks manufacturers and designers to rethink but also the consumers.

“We have to once again develop a feeling for quality. We should think about what clothes we buy and who they were produced by under what conditions,” says Lisa Niedermayr, Slow Fashion Managing Director.

 

The awards ceremony for the Slow Fashion Award 10 will take place on April 23, 2010, as part of MODEPALAST 2010.