Positioning concept and branding for the new lifestyle-beer, UO Urban Ottakringer, in the fashion and lifestyle sector.
An integral component
of the positioning concept for the creative industries sector was a publication entitled BLOC designed as a periodical supplement
to the newspaper Die Presse.
The Römerquelle brand has always combined its brand building with strong visual impressions. The Römerquelle
Editorial Award 2006 is an addition to the series of posters and a continuation of the Römerquelle Art Competition.
This way it was possible for Römerquelle to strengthen its brand positioning in the lifestyle and fashion sector.
On behalf of the Vienna Tourist Board and departure - wirtschaft, kunst und kultur GmbH, Unit F produced
a 260-page city guide for Vienna.
For the inclusion of the fashion design sector in departure - wirtschaft, kunst
und kultur GmbH ‘s creative industries funding programme, Unit F büro für mode compiled a comprehensive package
of measure for the core area fashion in 2004.
Commissioned by the Federal Chancellery of the Republic of Austria, Unit F büro für mode conceived and co-organised a
summit of young European designers as a fashion gala and symposium devoted to the joint future of a Europe multifaceted with
regard to tradition and style.
As part of BBB.Studio and in cooperation with ModaFAD/BCN, Unit F designed the exhibition,
Logos Mutant, focusing on contemporary fashion and its neighbouring fields.
Since 2002 Unit F büro für mode has actively practiced the visualisation and awarding of work by Austrian photographers, hair and make-up artists and stylists.
