After studying psychology at the University of Vienna, Angela Wiedermann started to work as a self-taught fashion designer. In 2004 she was accepted into the fashion department of the University of Applied Arts Vienna under the creative direction of Raf Simons, however she prematurely dropped out of the course due to ideological differences. Her first collection was called press one for purgatory, press 2 for reincarnation. The collections the princess and I and my my is my castle followed.
Her collections are sold internationally at Kokon To Zai London/Paris and at KNIQ in Hong Kong.