Jasmin Ladenhaufen, Cloed Baumgartner
Residing in the quartier21/MuseumsQuartier Vienna since 2005, fashion gallery gegenalltag regards itself as a meeting point for a young, international fashion and art scene. In changing theme exhibitions, gegenalltag presents artistic, conceptual works and performances on the theme of fashion next to the latest designers collections. The cutting-edge here meets becomingness and functionality. International connections and creative exchange lead to focal points with fashion from Berlin, London, Eastern Europe and China.