A Success Story
... from the “Cellar Award Ceremony“ on Gumpendorfer Strasse to the 9 festival for fashion & photography
For 9 years now, Unit F büro für mode has been pursuing a committed support strategy that has successfully accompanied many
Austrian fashion designers along their way towards internationalisation.
It has been the main incentive for the team led by Ulrike Tschabitzer-Handler and Andreas Oberkanins in creating this festival
to present the potential of the native fashion industry to an interested audience.
During the first few years of their support activities, the cellar space of Unit F büro für mode was the setting of these
small but exquisite presentations for a selected audience.
Since 2002 a continuous development has taken place and the presentation platform has grown at a rapid pace: the invitation-only
gala at the Wien Museum became the Austrian Fashion Week which in the three years to follow took place at KUNSTHALLE Wien
and at other selected venues in Vienna. Through this development a constantly growing audience could be made enthusiastic
and passionate about fashion and Austrian fashion design.