Tanja Bradaric (*1984) studied Fashion Design at the University for Applied Arts Vienna under Raf Simons and Veronique
Branquinho. She worked with Balenciaga, Chloé, Christian Wijnants, and Punto Seta.
Taro Ohmae (*1985) studied Fashion Design at the University for Applied Arts Vienna under Veronique Branquinho and Bernhard Willhelm. He worked with Wendy & Jim, Balenciaga, Radic/Morger, and Chloé.
Tanja Bradaric and Taro Ohmae presented their first
collection in Vienna in June 2011. The Pictures Seen Collection evolved as a migratory dialogue that explores pre-conceptions
of Croatia and Japan.
The collection seeks to translate the turbulence of the present day into a raw creative energy, which expresses the potential for a bright future. From the starting point of stereotypical representations, Bradaric & Ohmae experiment with technique, material, texture and pattern to create an innovative hybrid style. Playing with the idea that something wholly unique can mutate from cliché, their designs embody and explode their own ethnic and cultural origins. What emerges is a vibrant impulse of colour, playful detail and originally crafted pieces. The Pictures Seen Collection invites curiosity and rewards it with both exciting and forward-looking designs.