© Maria Ziegelböck
As part of the 7 festival for fashion & photography Unit F realised a congenial cooperation with the beauty-label, Maybelline-Jade, in the form of a modern and contemporary image campaign. The make-up and beauty brand provided all fashion shows as well as the 7 festival image campaign with its products.
The Austrian Paris-based fashion photographer, Maria Ziegelböck, and the stylist, Sergej Benedetter, were hired for the production of the photo campaign. By emphasising cosmetics and beauty, the collaboration with Maybelline-Jade opened up additional, exciting new contents for the festival.
Maybelline-Jade benefitted from the image transfer resulting from the cooperation and the far-reaching image campaign in the form of posters, product placement and a special feature in the festival magazine.
Albert Handler, moodley brand identity
___fabrics interseason, Awareness & Consciousness, Brandmair, house of the very island's, petar petrov, Wendy&Jim, Wilfried Mayer