Unit F Designers' Support

Image Campaign 2007

7 festival for fashion & photography
The symbiosis of Austrian fashion design and beauty conceived for Maybelline-Jade

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© Maria Ziegelböck
As part of the 7 festival for fashion & photography Unit F realised a congenial cooperation with the beauty-label, Maybelline-Jade, in the form of a modern and contemporary image campaign. The make-up and beauty brand provided all fashion shows as well as the 7 festival image campaign with its products.
 
The Austrian Paris-based fashion photographer, Maria Ziegelböck, and the stylist, Sergej Benedetter, were hired for the production of the photo campaign. By emphasising cosmetics and beauty, the collaboration with Maybelline-Jade opened up additional, exciting new contents for the festival.
Maybelline-Jade benefitted from the image transfer resulting from the cooperation and the far-reaching image campaign in the form of posters, product placement and a special feature in the festival magazine.

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© Maria Ziegelböck

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© Maria Ziegelböck

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© Maria Ziegelböck

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© Maria Ziegelböck

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© Maria Ziegelböck
PARTNERS

Service Portfolio
Sponsoring

TIME PERIOD
2007 

Place
Vienna

PROJECT STATUS
realised

Network
Die Presse

Art Direction
Albert Handler, moodley brand identity
 
Photography
  
Designer
___fabrics interseason, Awareness & Consciousness, Brandmair, house of the very island's, petar petrov, Wendy&Jim, Wilfried Mayer
 
Make-up
 
Hair
Karin Biegler/Artlist
 
Styling
Yasmine Eslami
 
Model female
Jae/City
 
Model male
Francois-Xavier/Martin Franck