Scuptures: Cindy Heller © Bela Borsodi
On behalf of Swarovksi, Unit F büro für mode conceived an innovative image campaign for the magazine, The All Season Fashion Paper, in cooperation with the New York-based photographer, Bela Borsodi.
For this purpose, Unit F commissioned the New York artist, Cindy Heller, to build a number of sculptures using Swarovski crystals. The renowned still life photographer, Bela Borsodi, shot these sculptures as part of a fashion editorial. The campaign was designed to achieve a sustained positioning for Swarovski as an innovative, contemporary-progressive company in the creative industries.