Edwina Hörl © Hiroaki Shinohara
Austrian designer Edwina Hörl founded her own fashion label in 1996 and has lived and worked in Japan since 2000. The
central motif of her clothing is its use. Images result from the wearers identification with the space created by the
clothing in conjunction with the body. In her collections, Edwina Hörl combines various elements: experimental draping, reinterpretations
of classic or traditional cuts of various origins (samples), personal and historical memories as well as appearances in the
public space. Fashion is a response to the signs of the time and to the prevalent social climate in our society. It
is less about creating new trends and more about taking a stand towards a special sense of time. Fashion is only successful
when it touches people.
Contact
Edwina Hörl Office Japan
5-39-8-302 Yoyogi
Shibuya-ku
Tokyo 151-0053
T: +81 (0)3 3467-7764
DUNE (sales & press)
Tatsuya Takahashi
1-3-2 Jinnan/Kuboi Building 1F
Shibuya-ku
Tokyo 150-0041
T: +81 (0)3 5784-5840
F: +81 (0)3 5784-5841