As initiator and organiser of the 7 festival for fashion & photography Unit F büro für mode published the lavishly designed 7 magazine, which was distributed as an insert in the Austria-wide daily paper Die Presse. Serving as festival announcement, up-to-the-minute overview and special-interest magazine on the theme of Austrian fashion design and fashion photography, the magazine provided information on the latest trends on the contemporary Austrian fashion scene in an effort to interest a broad audience in visiting the festival. A team of renowned international and Austrian authors (Naomi Filmer, Doris Rothauer) and photographers (Dino Dinco, Matthias Hermann) provided texts and photo material for 7 magazine.
- Fashion: Wilfried Mayer (blazer); Wendy&Jim
- Photography: Maria Ziegelböck
- Looks by Maybelline Jade
- Make-up: Sergej Benedetter
- Hair: Karin Biegler/Artlist
- Styling: Yasmine Eslami
- Model: Jae/City