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Project Funding
Fashion Label A-Z

Unit F Designers' Support

Edwina Hörl

Edwina Hörl © Hiroaki Shinohara
Austrian designer Edwina Hörl founded her own fashion label in 1996 and has lived and worked in Japan since 2000. The central motif of her clothing is its use. Images result from the wearer’s identification with the space created by the clothing in conjunction with the body. In her collections, Edwina Hörl combines various elements: experimental draping, reinterpretations of classic or traditional cuts of various origins (samples), personal and historical memories as well as appearances in the public space. “Fashion is a response to the signs of the time and to the prevalent social climate in our society. It is less about creating new trends and more about taking a stand towards a special sense of time. Fashion is only successful when it touches people.”
Edwina Hörl Office Japan
5-39-8-302 Yoyogi
Tokyo 151-0053
T: +81 (0)3 3467-7764
DUNE (sales & press)
Tatsuya Takahashi
1-3-2 Jinnan/Kuboi Building 1F
Tokyo 150-0041
T: +81 (0)3 5784-5840
F: +81 (0)3 5784-5841