On Saturday, 10 October 2009, A GUIDE MAGAZINE was launched as part of VIENNA DESIGN WEEK with a presentation at Mediatower in Vienna.
The biannual A GUIDE MAGAZINE is devoted to the quality and power of creativity, searching for pioneers and protagonists well beyond current lifestyle trends. The magazine centres on historical as well as on present-day success stories of creative minds and companies that have evolved over generations. The common denominator is the combination of tradition and innovation, of passed-on knowledge and contemporary interpretation, of entrepreneurial spirit and grown (family) structures.
A GUIDE MAGAZINE is produced in Vienna, published in English and the result of a collaboration between Unit F büro für mode, Büro für Transfer and moodley brand identity.