Fashion Projects

More Helmut Langs for Austria!

Panel discussion on fashion design promotion

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© Max Moser
For an in-depth discussion on this theme, Unit F büro für mode brought together high-ranking figures from culture, business and the creative industries at the MUMOK Museum Hofstallungen in Vienna’s MuseumsQuartier for a public discussion on the possibilities and necessities of future promotion strategies. In the panel discussion, moderated by Martin Traxl (director of the ORF culture magazine), the participants examined which national and international factors play a role in fashion promotion, what the short-, medium- and long-term objectives of such promotion should be, and how culture and economy can and should both be involved.

Participating in the discussion were:
  1. Christian Domany, Secretary-General of the Austrian Federal Economic Chamber
  2. Norbert Kettner, Managing Director of departure - wirtschaft, kunst and kultur GmbH of the City of Vienna
  3. Ronald Weisbrod, CEO of Weisbrod Zürrer AG and Vice President of Swiss Textiles
  4. Klaus Wölfer, Director of Section II: Art Affairs at the Austrian Federal Chancellery
  5. Andreas Bergbaur, Unit F büro für mode

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Andreas Bergbaur (right) © Max Moser

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Klaus Wölfer © Max Moser

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Norbert Kettner © Max Moser

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© Max Moser

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© Max Moser
Service Portfolio
Symposia and Conferences

TIME PERIOD
2004 

Place
Vienna: MUMOK Imperial Stable

PROJECT STATUS
realised