Anita Aigner is the designer of the label. Before she founded the label together with Gudrun Windischbauer, she gained work experience in Iceland and Switzerland. After the first fashion shows in Vienna, she was invited to Rome, New York and Paris. Numerous features have been published in magazines such as Vogue or Elle, Deutschland and Diva.
Since 2001 Schella Kann has been running a showroom and shop on the mezzanine floor on Singerstrasse 14.
In September 2011 Schella Kann has opened their new store at Spiegelgasse 16, Vienna.