More Helmut Langs for Austria!

Panel discussion on fashion design promotion

For an in-depth discussion on this theme, Unit F büro für mode brought together high-ranking figures from culture, business and the creative industries at the MUMOK Museum Hofstallungen in Vienna’s MuseumsQuartier for a public discussion on the possibilities and necessities of future promotion strategies. In the panel discussion, moderated by Martin Traxl (director of the ORF culture magazine), the participants examined which national and international factors play a role in fashion promotion, what the short-, medium- and long-term objectives of such promotion should be, and how culture and economy can and should both be involved.

Participating in the discussion were:

Christian Domany, Secretary-General of the Austrian Federal Economic Chamber
Norbert Kettner, Managing Director of departure - wirtschaft, kunst and kultur GmbH of the City of Vienna
Ronald Weisbrod, CEO of Weisbrod Zürrer AG and Vice President of Swiss Textiles
Klaus Wölfer, Director of Section II: Art Affairs at the Austrian Federal Chancellery
Andreas Bergbaur, Unit F büro für mode