Guerilla Store 2009 © Philipp Rank
During the 7 festival for fashion & photography
Unit F büro für mode initiated and conceived a Guerilla Store for contemporary Austrian fashion design that was open for business
for three weeks on Viennas Gumpendorfer Strasse. The Austrian labels featured at the store were selected by Ken Oyama,
buyer for the London shop The Pineal Eye.
A selection of items from Wien Products was also available. The project was made possible by support from the Austrian Federal
Economic Chamber.
At the 8
festival for fashion & photography the following year, the Guerilla Store was repeated. This time, the designers
were chosen by Nelleke Strijkers from the Amsterdam shop sprmrkt. During the 2008 festival, the temporary shop was located for three weeks in the Art Space operated
by the label advanced minority on Westbahnstrasse in Vienna and sold clothing and accessories by 32 contemporary Austrian
designers.
For the 9
festival for fashion & photography Robin Schulié, head buyer for the internationally renowned boutique Maria
Luisa in Paris and additional stores in Hong Kong and Doha/Qatar (www.marialuisaparis.com) made the selection.
At the opening, a Lookbook Show featured collection
pieces by around 20 Austrian designers represented in the shop.
Guerilla Store 2009 © Philipp Rank
Guerilla Store 2009, KommR Brigitte Jank (president of the Vienna Economic Chamber), Andreas Oberkanins (Unit F), Robin Schulié
(buyer Boutique Maria Luisa, Paris) © Philipp Rank
Guerilla Store 2009, Lookbook Show © Philipp Rank
Guerilla Store 2009, Lookbook Show © Philipp Rank
Guerilla Store 2009, Lookbook Show © Philipp Rank
Guerilla Store 2009, Lookbook Show © Philipp Rank
Guerilla Store 2009, Lookoob Show © Philipp Rank
Guerilla Store 2008 © Klaus Vyhnalek
Guerilla Store 2008 © Klaus Vyhnalek
Guerilla Store 2008 © Klaus Vyhnalek
Guerilla Store 2008 © Klaus Vyhnalek
Guerilla Store 2008 © Klaus Vyhnalek
Guerilla Store 2008 © Klaus Vyhnalek
Guerilla Store 2007, Ken Oyama © Duerr/Ruzicka/Avraham
Guerilla Store 2007 © Duerr/Ruzicka/Avraham
Guerilla Store 2007 © Duerr/Ruzicka/Avraham
Guerilla Store 2007 © Duerr/Ruzicka/Avraham
Guerilla Store 2007 © Duerr/Ruzicka/Avraham
Guerilla Store 2007 © Duerr/Ruzicka/Avraham
Guerilla Store 2007 © Duerr/Ruzicka/Avraham
PARTNERS
Service Portfolio
Cooperative Projects
TIME PERIOD
annually since 2007
Place
Vienna: Gumpendorfer Strasse 56 (2007), advanced minority Art Space (2008, 2009)PROJECT STATUS
realised
International Buyers
- 2007: Ken Oyama, The Pineal Eye/London
- 2008: Nelleke Strijkers, spmrkt/Amsterdam
- 2009: Robin Schulié, Maria Luisa/Paris
Designers 2009
- +0 by mehmetli neuhauser
- Advanced Minority
- andrea auer
- Anna Aichinger
- ansteckend
- AntoanetaSterevaDesign
- art point // Lena Kvadrat
- Awareness & Consciousness
- BIPONE
- brandmair
- Dernier-Cri
- Elena Mitzeva
- Isabelle Steger
- LOBMEYR
- Ludwig Reiter
- mangelware
- Marions Hutatelier
- Michaela Buerger
- modernmartyr
- Mühlbauer
- Pia Mia
- Susanne Hammer
- the essence
- Wiener Porzellanmanufaktur Augarten
- Wilfried Mayer
- Ute Ploier
Designers 2008
- I: a. :I
- AND_i
- ANNA AICHINGER
- Antoaneta Stereva
- anzüglich
- Awareness & Consciousness
- Bipone
- BRANDMAIR
- Christina Berger
- Dernier-Cri
- elfenkleid
- eric rainer
- eva blut
- fake diamonds
- filia
- HEIRESS
- house of the very islands ...
- J.&.L. LOBMEYR
- Kurt Rudolf Stay
- mangelware
- mija t. rosa
- modernmartyr
- Mühlbauer
- petar petrov
- paula.paul
- petar petrov
- popular
- SAPERLIPOPETTE
- SZIDONIA SZEP
- the essence
- unartig
- Ute Ploier
- Vienna Bag
- Wilfried Mayer
Designers 2007
- ANNA AICHINGER
- Antoaneta Stereva
- Augarten Porzellan
- Awareness & Consciousness
- Backhausen
- BRANDMAIR
- büro baumann
- Edith A´Gay
- elfenkleid
- ELY GREG
- eric rainer
- eva blut
- eva kim heu
- Franziska Schutz
- HEIRESS
- Ingrid Vien
- Julia Strom
- J.&.L. LOBMEYR
- MANGELWARE
- martina rogy
- meYoTa
- modernmartyr
- Mühlbauer
- NINALI
- petar petrov
- pitour
- ready-made / Martina Salner
- Schau Schau Brillen
- Silberschmiede Werkstätte
- Sonja Bischur
- Szidonia Szep
- Ute Ploier
- Wilfried Mayer