superated was founded in Vienna by Dúsa Ólafsdotier and Peter Holzinger. Both of them studied at the University of Applied Arts Vienna under Jean-Charles de Castelbajac, Viktor & Rolf and Raf Simons. Next to Peter Holzinger, Christian Moser and Bertrand Kirschenhofer have been part of the superated core team since 2007.
superated attaches great importance to high-quality materials. The origin of the fabrics and fair production conditions as well as an appropriate price-performance ratio is what characterises the label. Social and socio-critical themes are consciously integrated in the designs. superated shows a well-reflected image of men. Men who can, and want to, handle humour - far off gridlocked menswear clichés, from minimalistically to extrovertly exaggerated.