Unit F Designers' Support

Hauff - a spooky storybook

A different kind of fairytale by Bernd Preiml

hauffpresse1
© Bernd Preiml e.a.
Hauff was a work in progress and a joint project, a storybook that told a spine-chilling fairytale in beautiful pictures, collages composed of photographed and painted elements. The main characters in the fairytale wear costumes by young Austrian designers. Those involved in the project - photographers, artists, designers and musicians from Slovakia and Austria - saw themselves as a group whose interdisciplinary work creates a new shared aesthetic.
 
From 27 June to 17 July 2003 prints showing plans, sketches and collages from the book were exhibited at Unit F büro für mode as an introduction to the characters and content of the story. The text was laid out on the floor in the form of cut-out letters and changed in the course of the exhibition through the interaction of the visitors. The new text that resulted became part of a handmade book presented on 17 July 2003.
 

hauff1
© Christian Wachter

hauff2
© Christian Wachter

hauff3
© Christian Wachter

hauff4
© Christian Wachter
Service Portfolio
Exhibitions

Exhibition Dates
27 June - 17 July 2003
 
Opening
Thu 26 June 2003, 7 pm
 
Location
Unit F büro für mode
Gumpendorfer Strasse 10-12
1060 Vienna
 
Art Direction
Bernd Preiml and Milos Koptak
 
Story
Bernd Preiml and Lilli Dix
 
Painting and Collage
Milos Koptak
 
Photography and Collage
Bernd Preiml
 
Photography (Backgrounds)
Klaus Fritsch
 
Graphic Design and Typography
Sabine Brauner
 
Additional Design
Jan Sicko
 
Video
Bernd Preiml and Jan Sicko
 
Sound
Mario Hanifl and Bastelbogen, Preiml-family
 
Styling
Bettina Tunakan
 
Make-up
Petra
 
Performers
Katharina, Louis, Mitra and the Beasts
 
Fashion
Ute Ploier, Katrin Reinfurt, Markus Hausleitner, Lena Knebl, Martin Sulzbacher, Dragana Rikanovic, Karin Krapfenbauer, Peter Holzinger