Gregor Pirouzi graduated from the Fashion Department at the University of Applied Arts Vienna. He was responsible for various collections by Vivienne Westwood, Gianni Versace and Giorgio Armani. As creative advisor, he designed under his own brand, UD Club www.dfud-club.com. He presented his first own collection by the name of PIROUZI in Milan in 2001.
Together with Nina Peter, he founded the label Nina Peter Hautnah in 2003 as creative director and co-owner. The label mainly produces gloves and leather accessories. Pirouzi at the same time also designs for top brands such as Agent Provocateur, Superfine, Spijkers & Spijkers, Mishiko Koshino or Vivienne Westwood. In 2006 he initiated the relaunch of the Licona label together with Hermann Fankhauser from the label Wendy&Jim and brought Agent Provocateur to Austria with its first own boutique. His cooperation with Agent Provocateur has since intensified in such a way that he is now also creative director of the newly founded company AP Entertainment, which offers a complete range of entertainment products - from music and TV to events - all in the name and philosophy of Agent Provocateur.