Announced as the first flagship store for Austrian fashion, the newly opened shop in the MuseumsQuartier is a logical continuation of the sales and presentation platform styleaut.com, which went online in November 2008. With meanwhile approximately 50 designers, more than 800 collection pieces and over 15,000 visitors a month, the online shop has proven to be a success.
For initiator Boris Berghammer it is above all about making the diversity and creativity of Austrian fashion available to a broad audience.
The next step has now been taken. The real-life version of the styleaut.com shop offers designs by Austrian labels on 50 sqm of indoor and 25 sqm of outdoor space. The space was designed by architect Christian Kollarovits, who also runs the label LINIERT. Due to a lack of available space only 5 to 10 labels can be shown at the same time.
A change of theme and collections should occur every 2 to 3 months.
The first round on the theme of Anamorphose starts with the labels pitour, dypol deductions, disturbance skins, elke freytag, km/a, unartig, mija t. rosa, LINIERT, ep_anoui, Doychinoff and mangelware.