© Klaus Vyhnalek
On 12 November 2008 departure and Unit F büro für mode, in cooperation with AUSTRIANFASHION.NET, held the first fashion
symposium in Vienna on the theme of FASHION - And How To Sell It?
To be able to develop
efficient concepts for the improvement of the current situation, different distribution and sales channels were analysed by
means of international best-practice models and the experience of international experts. The results were then evaluated for
developing a suitable model for the Austrian market.
The range of speakers included the initiator
of the Berlin Fashion Network (BFN) and managing director of berlinerklamotten, Lennart Jondral, Rike Doepp from the Berlin-based
sales agency Agentur V, Thibault Pradet from the renowned press agency Cristofoli Press in Paris, Paul Hetherington from SHOWstudio
London, Kalle Tollmar from +46 (Stockholm) and the co-director of the tradeshow and founder of the worlds first online
showroom for contemporary, international fashion design, www.lenewblack.com,
Vidya Narine. The first day of the one and a half-day event at MAK Vienna was dedicated to a number of public introductory
presentations which served small workgroups as the basis for the discussion of models for structural improvement on the second
day. Unit F was responsible for the conception of the content, Büro für Transfer organised and presented the event.
After
the successful symposium, Vice-Mayor and Vice-Governor, Executive City Councillor for Finance, Economic Affairs and Vienna
Public Utilities, Mag.a Renate Brauner, invited her guests to a fashion dinner.
Lennart Jondral, berlinerklamotten, Berlin (D) © Klaus Vyhnalek
Kalle Tollmar, +46, Stockholm (S) © Klaus Vyhnalek
Rike Doepp, Sales-Agentur V, Berlin (D) © Klaus Vyhnalek
Thibault Pradet, Cristofoli Press, Paris (F) © Klaus Vyhnalek
Paul Hetherington, SHOWstudio, London (GB) © Klaus Vyhnalek
Vidya Narine, LE NEW BLACK, Paris (F) © Klaus Vyhnalek
PARTNERS
Service Portfolio
Sponsoring
TIME PERIOD
2008
Place
Vienna: MAK - Austrian Museum of Applied ArtsPROJECT STATUS
realised
Speaker
- Lennart Jondral, berlinerklamotten, Berlin (D)
- Kalle Tollmar, +46, Stockholm (S)
- Rike Doepp, Agentur V, Berlin (D)
- Thibault Pradet, Cristofoli Press, Paris (F)
- Paul Hetherington, SHOWstudio, London (GB)
- Vidya Narine, LE NEW BLACK, Paris (F)