From a fashion perspective, Sviatchenko´s project Close Up and Private is probably the most interesting on. It is an on-going project which looks to capture the spirit of modern style, as seen through the subtle shades of the individual. Through these details a complex discourse between clothing, fashion and image takes form, offering new perspectives on contemporary fashion and identity.
Close Up and Private is curated by artist Sergei Sviatchenko and Italian designer and art director Nello Russo and is dedicated to the visual language of style ? celebrating classic details and contemporary looks through unique photographic documentary.
In Vienna, Sviatchenko realizes his project Outsideinside II in which he creates a monumental sculptural collage of Vienna's legendary architectural and historical environment around MQ. Mixing Sviatchenkos photography of the area around MQ with images from Sviatchenkos archive of images the project offers to look at the familiar in a surprisingly fresh new way.