Fashion Projects

8 magazine

Magazine for the 8 festival for fashion & photography

As part of the 8 festival for fashion & photography, Unit F büro für mode published 8 magazine in an edition of 120,000. 110,000 issues were distributed Austria-wide as an insert in the daily paper Die Presse. With content ranging from portraits and interviews with fashion makers to extensive background information, the magazine provided a comprehensive overview of the contemporary Austrian fashion scene.
 
A team of national and international journalists such as Joachim Bessing, Magdalena Vukovic and Kira Stachowitsch examined the latest developments in fashion, while internationally prominent photographers including Daniel Riera/ Barcelona, Jork Weismann/ Vienna and Christoph Pirnbacher/ Vienna shot photos of Austrian fashion for the issue. Photographer Joachim Baldauf/ Berlin was in charge of the photo campaign for the festival.

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8 magazine, Cover © Joachim Baldauf c/o Shotview

8magazine
8 magazine

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8 magazine

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8 magazine © Klaus Vyhnalek

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8 magazine © Christoph Pirnbacher

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8 magazine

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8 magazine © Daniel Riera
Service Portfolio
Publication

TIME PERIOD
2008 

Place
Vienna

PROJECT STATUS
realised

Imprint
  1. Editor-in-Chief: Ulrike Tschabitzer-Handler
  2. Editorial Team: Harald Weiler, Judith Zwanzger
  3. Art Direction: Albert Handler / moodley brand identity
  4. Graphic Design: Anouk Rehorek / moodley brand identity
  5. Cover image: Joachim Baldauf / Shotview Photographers Mngt.
  6. Scans and image editing: Mario Rott
  7. Translation: Harald Weiler
 
Authors
  1. Andreas Bergbaur
  2. Joachim Bessing
  3. Jeanette Hepp
  4. Claudia Hubmann
  5. Andrea Hurton
  6. Mike Koedinger
  7. Andrew Losowsky
  8. Karin Pollak
  9. Kira Stachowitsch
  10. Harald Weiler
  11. Sabine B. Vogel
  12. Klaus Vollmann
  13. Magdalena Vukovic
  14. Harald Weiler
 
Photographers
  1. Joachim Baldauf
  2. Martin Stöbich
  3. Christoph Pirnbacher
  4. Jork Weismann
  5. Klaus Vyhnalek
  6. Mark Glassner
  7. Daniel Riera
 
Total Circulation
approx. 120,000 copies
 
Distribution
  1. 110,000 copies as an insert in the daily paper Die Presse, Austria-wide
  2. 10,000 copies for the distribution in bars, shops and cultural institutions in Vienna and at festival
    locations
  3. Individual distribution

 

Cover
  1. Outfit: ___fabrics interseason
  2. Scarf: Stylist's own
  3. Photography: Joachim Baldauf/Shotview Photographers Mngmt.
  4. Make-up/hair: Alexander Auschill
  5. Styling: Peter H Schindler
  6. Model: Ilvie Witek/wienermodels
 

Publisher
Unit F büro für mode, 1060 Vienna, Gumpendorfer Strasse 56