As part of the 8 festival for fashion & photography, Unit F büro für mode published 8 magazine in an edition of 120,000. 110,000 issues were distributed Austria-wide as an insert in the daily paper Die Presse. With content ranging from portraits and interviews with fashion makers to extensive background information, the magazine provided a comprehensive overview of the contemporary Austrian fashion scene.
A team of national and international journalists such as Joachim Bessing, Magdalena Vukovic and Kira Stachowitsch examined the latest developments in fashion, while internationally prominent photographers including Daniel Riera/ Barcelona, Jork Weismann/ Vienna and Christoph Pirnbacher/ Vienna shot photos of Austrian fashion for the issue. Photographer Joachim Baldauf/ Berlin was in charge of the photo campaign for the festival.
8 magazine, Cover © Joachim Baldauf c/o Shotview