As part of the 8 festival for fashion & photography, Unit F
büro für mode published 8 magazine in an edition of 120,000. 110,000 issues were distributed
Austria-wide as an insert in the daily paper Die Presse. With content ranging from portraits and interviews with
fashion makers to extensive background information, the magazine provided a comprehensive overview of the contemporary Austrian
fashion scene.
A team of national and international journalists such as Joachim Bessing, Magdalena
Vukovic and Kira Stachowitsch examined the latest developments in fashion, while internationally prominent photographers including
Daniel Riera/ Barcelona, Jork Weismann/ Vienna and Christoph Pirnbacher/ Vienna shot photos of Austrian fashion for the issue.
Photographer Joachim Baldauf/ Berlin was in charge of the photo campaign for the festival.
8 magazine, Cover © Joachim Baldauf c/o Shotview
8 magazine
8 magazine
8 magazine © Klaus Vyhnalek
8 magazine © Christoph Pirnbacher
8 magazine
8 magazine © Daniel Riera
Service Portfolio
Publication
TIME PERIOD
2008
Place
ViennaPROJECT STATUS
realised
Imprint
- Editor-in-Chief: Ulrike Tschabitzer-Handler
- Editorial Team: Harald Weiler, Judith Zwanzger
- Art Direction: Albert Handler / moodley brand identity
- Graphic Design: Anouk Rehorek / moodley brand identity
- Cover image: Joachim Baldauf / Shotview Photographers Mngt.
- Scans and image editing: Mario Rott
- Translation: Harald Weiler
Authors
- Andreas Bergbaur
- Joachim Bessing
- Jeanette Hepp
- Claudia Hubmann
- Andrea Hurton
- Mike Koedinger
- Andrew Losowsky
- Karin Pollak
- Kira Stachowitsch
- Harald Weiler
- Sabine B. Vogel
- Klaus Vollmann
- Magdalena Vukovic
- Harald Weiler
Photographers
- Joachim Baldauf
- Martin Stöbich
- Christoph Pirnbacher
- Jork Weismann
- Klaus Vyhnalek
- Mark Glassner
- Daniel Riera
Total Circulation
approx. 120,000 copies
Distribution
- 110,000 copies as an insert in the daily paper Die Presse, Austria-wide
- 10,000 copies for the distribution in bars, shops and cultural institutions
in Vienna and at festival
locations - Individual distribution
Cover
- Outfit: ___fabrics interseason
- Scarf: Stylist's own
- Photography: Joachim Baldauf/Shotview Photographers Mngmt.
- Make-up/hair: Alexander Auschill
- Styling: Peter H Schindler
- Model: Ilvie Witek/wienermodels
Publisher
Unit F büro für mode, 1060 Vienna, Gumpendorfer
Strasse 56