Unit F Designers' Support

Guerilla Store
since 2007

Temporary shop for Austrian fashion design

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Guerilla Store 2009 © Philipp Rank
During the 7 festival for fashion & photography Unit F büro für mode initiated and conceived a Guerilla Store for contemporary Austrian fashion design that was open for business for three weeks on Vienna’s Gumpendorfer Strasse. The Austrian labels featured at the store were selected by Ken Oyama, buyer for the London shop The Pineal Eye. A selection of items from Wien Products was also available. The project was made possible by support from the Austrian Federal Economic Chamber.
 
At the 8 festival for fashion & photography the following year, the Guerilla Store was repeated. This time, the designers were chosen by Nelleke Strijkers from the Amsterdam shop sprmrkt. During the 2008 festival, the temporary shop was located for three weeks in the Art Space operated by the label advanced minority on Westbahnstrasse in Vienna and sold clothing and accessories by 32 contemporary Austrian designers.
 
For the 9 festival for fashion & photography Robin Schulié, head buyer for the internationally renowned boutique Maria Luisa in Paris and additional stores in Hong Kong and Doha/Qatar (www.marialuisaparis.com) made the selection.
At the opening, a Lookbook Show featured collection pieces by around 20 Austrian designers represented in the shop.

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Guerilla Store 2009 © Philipp Rank

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Guerilla Store 2009, KommR Brigitte Jank (president of the Vienna Economic Chamber), Andreas Oberkanins (Unit F), Robin Schulié (buyer Boutique Maria Luisa, Paris) © Philipp Rank

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Guerilla Store 2009, Lookbook Show © Philipp Rank

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Guerilla Store 2009, Lookbook Show © Philipp Rank

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Guerilla Store 2009, Lookbook Show © Philipp Rank

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Guerilla Store 2009, Lookbook Show © Philipp Rank

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Guerilla Store 2009, Lookoob Show © Philipp Rank

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Guerilla Store 2008 © Klaus Vyhnalek

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Guerilla Store 2008 © Klaus Vyhnalek

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Guerilla Store 2008 © Klaus Vyhnalek

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Guerilla Store 2008 © Klaus Vyhnalek

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Guerilla Store 2008 © Klaus Vyhnalek

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Guerilla Store 2008 © Klaus Vyhnalek

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Guerilla Store 2007, Ken Oyama © Duerr/Ruzicka/Avraham

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Guerilla Store 2007 © Duerr/Ruzicka/Avraham

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Guerilla Store 2007 © Duerr/Ruzicka/Avraham

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Guerilla Store 2007 © Duerr/Ruzicka/Avraham

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Guerilla Store 2007 © Duerr/Ruzicka/Avraham

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Guerilla Store 2007 © Duerr/Ruzicka/Avraham

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Guerilla Store 2007 © Duerr/Ruzicka/Avraham
PARTNERS

Service Portfolio
Cooperative Projects

TIME PERIOD
annually  since 2007 

Place
Vienna: Gumpendorfer Strasse 56 (2007), advanced minority Art Space (2008, 2009)

PROJECT STATUS
realised

International Buyers
  1. 2007: Ken Oyama, The Pineal Eye/London
  2. 2008: Nelleke Strijkers, spmrkt/Amsterdam
  3. 2009: Robin Schulié, Maria Luisa/Paris
 
Designers 2009
  1. +0 by mehmetli neuhauser
  2. Advanced Minority
  3. andrea auer
  4. Anna Aichinger
  5. ansteckend
  6. AntoanetaSterevaDesign
  7. art point // Lena Kvadrat
  8. Awareness & Consciousness
  9. BIPONE
  10. brandmair
  11. Dernier-Cri
  12. Elena Mitzeva
  13. Isabelle Steger
  14. LOBMEYR
  15. Ludwig Reiter
  16. mangelware
  17. Marions Hutatelier
  18. Michaela Buerger
  19. modernmartyr
  20. Mühlbauer
  21. Pia Mia
  22. Susanne Hammer
  23. the essence
  24. Wiener Porzellanmanufaktur Augarten
  25. Wilfried Mayer
  26. Ute Ploier
 
Designers 2008
  1. I: a. :I
  2. AND_i
  3. ANNA AICHINGER
  4. Antoaneta Stereva
  5. anzüglich
  6. Awareness & Consciousness
  7. Bipone
  8. BRANDMAIR
  9. Christina Berger
  10. Dernier-Cri
  11. elfenkleid
  12. eric rainer
  13. eva blut
  14. fake diamonds
  15. filia
  16. HEIRESS
  17. house of the very island’s ...
  18. J.&.L. LOBMEYR
  19. Kurt Rudolf Stay
  20. mangelware
  21. mija t. rosa
  22. modernmartyr
  23. Mühlbauer
  24. petar petrov
  25. paula.paul
  26. petar petrov
  27. popular
  28. SAPERLIPOPETTE
  29. SZIDONIA SZEP
  30. the essence
  31. unartig
  32. Ute Ploier
  33. Vienna Bag
  34. Wilfried Mayer
 
Designers 2007