© Albert Handler
For Die Presse Unit F developed a comprehensive concept aiming to establish the newspaper as opinion leader in the creative industries sector. Integral component of the positioning concept for the creative industries sector was a publication entitled BLOC designed as a periodical supplement to the newspaper. It was designed to bridge the gap between creativity and economy by acting as a facilitator and promoter for the creative industries. The original aim of the BLOC supplement would have been to activate potential synergies and to emphasise the central factor of creativity in the economy in all its importance.
In addition to the BLOC supplement, the overall concept also included an award for companies from the creative industries, a weekly column in the newspaper, the BLOC club based on British models for decision-makers from the respective sectors as well as the website www.bloc.com.
For two years now, the newspaper, Die Presse, has given a creative industries award as part of the event, Österreicher des Jahres (Austrian of the Year). Since March 2009 the theme of the creative industries has also been implemented in the new Presse am Sonntag.