The Winners

The international jury - Vera Capara, co-founder and designer of Antwerp fashion label CAPARA and formerly in leading positions at Dries van Noten, Martin Margiela and Jil Sander, Pieter Mulier, design director for men’s and women’s accessories at Jil Sander and Vidya Narine, founder and CEO of the world’s first web-based fashion trade fair, LENEWBLACK - selected following AFA award winners for 2010:

Fashion Award of the BMUKK: Saskia Wendland

The designer who dares to dream creates her own world. Ambitious,
contemporary with an eye for detail and finishing. This prize can/will bring her the chance to add on extra experience to grow as a designer.

Fashion Award of the City of Vienna: Isabelle Steger

The designer is giving an edge to the existing fashion image.
Intellectual, playing with a diversity of shapes, forms and traditional
methods. Mixing sartorial elements with contrasting techniques. A
designer daring to be different in casting, presentation and concepts.
Like this bringing something new and fresh to Viennese fashion.

Award for International PR: superated
We are giving the award for international PR to a label full of energy
and street creativity. Young, commercial and relaxed, this label is
known for a collage of styles: colorful, humorous and playful. This
award will give an opportunity to broaden the horizons and give them a
platform for international press attention and a possibility to open
foreign markets.

This year's winner of the KONTAKT. Fashion Award by Erste Bank was the Hungarian design trio USEunused.