The RADIĆ / MORGER label was founded by Priska Morger and Danijel Radić. Priska Morger studied
fashion at the Basel Art School, was creative assistant to Raf Simons in Antwerp from 1996 to 2001, and
has been working at the University of Applied Arts Vienna since 2005, where she is creative assistant to the Fashion
Department under the direction of Veronique Branquinho. Danijel Radić is a graduate of the Fashion
Class at the University of Applied Arts Vienna under Raf Simons and Veronique Branquinho and designed
a limited edition collection for Mode Mühlbauer in Vienna, where he worked as a freelance hat designer from 2003
to 2007.
The RADIĆ / MORGER brand focuses on the needs of the modern woman, who is continually
confronted with varying constructions of femininity. The designers spectrum ranges from apparel to accessories. Their
aim is to develop designs that express a womans specific situation. A certain raw elegance and functional details are
the ingredients that make for the labels inimitable style. Important to RADIĆ / MORGER is that their designs reflect
modern femininity from both the female and male sides, and that they create the energy and dynamism of their creations through
teamwork.
Contact
Priska Morger, Danijel Radić
Palffygasse 10/6
1170 Vienna