© Christian Schlager/moodley brand identity
Unit F büro für mode invited Juan Montenegro, editor of b-guided magazine, to Vienna
to help lay the cornerstone for an exciting exchange project. The concept soon shaped up: a special on the thriving Austrian
fashion scene from the pens and cameras of internationally esteemed journalists and photographers. The result was a visually
appealing magazine featuring solid content in the form of articles, interviews and fashion spreads.
Journalists such as Angelo Flaccavento, Maia Adams and Stephan Hilpold interviewed contemporary Austrian design stars
like Marios Schwab, Florian Ladstätter and Wendy&Jim. Christoph Pirnbacher, Bert Houbrechts and David Urbano captured
Austrian fashion trends with their lenses in their own inimitable way. Silvia Prada, a young, up-and-coming illustrator from
Barcelona, could be recruited for the publication. At the same time, the trademark of b-guided, the City
Guide, was maintained and this time highlighted Vienna. Divided into the sections b-wear, b-ing
and b-seen, some 80 Vienna shops, bars and party series were presented. The 132-page magazine for Austrian
fashion was launched in September 2008 in the Austrian pavilion at the EXPO Zaragoza and in the Showroom at the 080 Barcelona.
b-guided Austrian Fashion © Bert Houbrechts
b-guided Austrian Fashion, Vienna Guide
Photo Editorial: Libertine © David Urbano
Photo Editorial: WI E (N)NERS © Christoph Pirnbacher
Service Portfolio
Publication
Publishers
- Unit F büro für mode
- b-guided
Concept
- Ulrike
Tschabitzer-Handler/
Unit F büro für mode - Juan Montenegro/b-guided
Art Direction
Juan
Montenegro/b-guided
Editorial Team
- Harald Weiler/Unit F büro für mode
- Judith Zwanzger/Unit F büro für mode
Photography
- Bert Houbrechts
- Christoph Pirnbacher
- David Urbano
- Klaus Fritsch
- Albert
Handler/
moodley brand identity - Martin Stöbich
- Sabine Volz
- Klaus Vyhnalek
Illustrations
Authors
- Katrin Seiler
- Lisa Joham
- Klaus Peter Vollmann
- Stephan Hilpold
- Felipe Salgado
- Johannes Porsch
- Anneliese Ringhofer
- Ulrike Tschabitzer-Handler
- Angelo Flaccavento
- Maia Adams
- Magdalena Vukovic
- Javier Barcala
- Harald Weiler