Diamonds Are A Girl's Best Friends -

The festival was initiated by three graduates of Amsterdam’s Gerrit Rietveld Academy, whose aim it is to give jewellery designers the opportunity to present their works in new ways. During the festival, various urban locations that are not usually associated with art, design or jewellery become platforms for different stagings and performances.

In overall different locations, spread across the city of Amsterdam, not only girls can admire the other side, the B-side, of contemporary jewellery design. Alongside students from the Gerrit Rietveld Academy, young talents like Austrian Ursula Guttmann, Hungarian Zsolt Kamarás or Corean Hye Yoo Mi present their extraordinary works.

Noémie Doge, one of the initiators of the festival, makes it clear that the main aspect of contemporary jewellery design is a new way of treating seemingly every day materials rather than using precious and expensive metals and stones: “The intention of my work is to implicate something I can’t find in the pieces of traditional jewellery makers: a richness that doesn’t come from the preciousness of materials but from a visual strength, primitively symbolic of the object.”

In 2008 Noémie Doge was recognised as a talent at the so fresh. the jewellery award by Pierre Lang initiated by Unit F and Pierre Lang and presented her collection at the 8 festival for fashion & photography in Vienna