Unit F Designers' Support

UO Collection/
UO Fashion Night

Fashion designer create collections for the beer

UO_2007_(c)Duerr_Ruzicka_Avraham(6)
UO Fashion Night 2006, Show Peter Pilotto © Duerr/Ruzicka/Avraham
In 2005 the Ottakringer Brauerei AG launched its beer product line, UO Urban Ottakringer, with the aim of establishing it in the high-class lifestyle sector. Between 2005 and 2007 and in collaboration with Andreas Lackner (perfectprops), Unit F büro für mode arranged the collaboration between the Austrian designers Wendy&Jim, Petar Petrov and Peter Pilotto and the Ottakringer Brauerei AG
The designers each designed a UO Collection (“The collection for the beer“) which was shown as part of the UO Fashion Night at Kunsthalle Wien (Wendy&Jim, 2005) and in the years to follow as part of the festival for fashion & photography at the Austrian Academy of Sciences (Petar Petrov, 2006) and at Messe Wien (Peter Pilotto, 2007).  
 
For the Ottakringer Brauerei and its product, this fusion of contemporary fashion and design-conscious product resulted in a high brand value which the image of the beer brand can gain a sustained benefit from while, at the same time, reaching a broad lifestyle-conscious audience.
 

UO_2007_(c)Duerr_Ruzicka_Avraham(4)
UO Fashion Night 2007, Show Peter Pilotto © Duerr/Ruzicka/Avraham

UO_2007_(c)Duerr_Ruzicka_Avraham(7)
UO Fashion Night 2007 © Duerr/Ruzicka/Avraham

UO_2007_(c)Duerr_Ruzicka_Avraham Kopie
UO Fashion Night 2007 © Duerr/Ruzicka/Avraham

UO_2007_(c)Duerr_Ruzicka_Avraham(2)
UO Fashion Night 2007 © Duerr/Ruzicka/Avraham

UO-petrov116
UO Fashion Night 2006, Show Petar Petrov © Klaus Vyhnalek

UO-petrov_300dpi_(c)Klaus Vyhnalek
UO Fashion Night 2006, Show Petar Petrov © Klaus Vyhnalek

UO-petrov063
UO Fashion Night 2006, Show Petar Petrov © Klaus Vyhnalek

UO-petrov052
UO Fashion Night 2006, Show Petar Petrov © Klaus Vyhnalek

Petar Petrov1_©Christoph Pirnbacher_300dpi
© Christoph Pirnbacher

Petar Petrov2_©Christoph Pirnbacher_300dpi
© Christoph Pirnbacher

Petar Petrov3_©Christoph Pirnbacher_300dpi
© Christoph Pirnbacher

Petar Petrov4_©Christoph Pirnbacher_300dpi
© Christoph Pirnbacher

afw108
UO Fashion Night 2005, Show Wendy&Jim © Klaus Vyhnalek

afw103
UO Fashion Night 2005, Show Wendy&Jim © Klaus Vyhnalek

afw102
UO Fashion Night 2005, Show Wendy&Jim © Klaus Vyhnalek

afw107
UO Fashion Night 2005, Show Wendy&Jim © Klaus Vyhnalek

afw100
UO Fashion Night 2005, Show Wendy&Jim © Klaus Vyhnalek

afw097 Kopie
UO Fashion Night 2005 © Klaus Vyhnalek
PARTNERS

Service Portfolio
Sponsoring

TIME PERIOD
2005 2007

Place
Vienna: KUNSTHALLE wien (2005), Auditorium of the Austrian Academy of Science (2006), Reed Exhibitions Messe Wien (2007)

PROJECT STATUS
realised

UO Fashion Night 2007
 
UO Fashion Night 2006
Petar Petrov for UO
 
UO Fashion Night 2005
Wendy&Jim for UO