UO Fashion Night 2006, Show Peter Pilotto © Duerr/Ruzicka/Avraham
In 2005 the Ottakringer Brauerei AG launched its beer product line, UO Urban Ottakringer, with the aim of establishing
it in the high-class lifestyle sector. Between 2005 and 2007 and in collaboration with Andreas Lackner (perfectprops), Unit F büro für mode arranged the collaboration between the Austrian
designers Wendy&Jim, Petar Petrov and Peter Pilotto and the Ottakringer Brauerei AG.
The designers
each designed a UO Collection (The collection for the beer) which was shown as part of the UO
Fashion Night at Kunsthalle Wien (Wendy&Jim, 2005) and in the years to follow as part of the festival for fashion
& photography at the Austrian Academy of Sciences (Petar Petrov, 2006) and at Messe Wien (Peter Pilotto, 2007).
For the Ottakringer Brauerei and its product, this fusion of
contemporary fashion and design-conscious product resulted in a high brand value which the image of the beer brand can gain
a sustained benefit from while, at the same time, reaching a broad lifestyle-conscious audience.
UO Fashion Night 2007, Show Peter Pilotto © Duerr/Ruzicka/Avraham
UO Fashion Night 2007 © Duerr/Ruzicka/Avraham
UO Fashion Night 2007 © Duerr/Ruzicka/Avraham
UO Fashion Night 2007 © Duerr/Ruzicka/Avraham
UO Fashion Night 2006, Show Petar Petrov © Klaus Vyhnalek
UO Fashion Night 2006, Show Petar Petrov © Klaus Vyhnalek
UO Fashion Night 2006, Show Petar Petrov © Klaus Vyhnalek
UO Fashion Night 2006, Show Petar Petrov © Klaus Vyhnalek
© Christoph Pirnbacher
© Christoph Pirnbacher
© Christoph Pirnbacher
© Christoph Pirnbacher
UO Fashion Night 2005, Show Wendy&Jim © Klaus Vyhnalek
UO Fashion Night 2005, Show Wendy&Jim © Klaus Vyhnalek
UO Fashion Night 2005, Show Wendy&Jim © Klaus Vyhnalek
UO Fashion Night 2005, Show Wendy&Jim © Klaus Vyhnalek
UO Fashion Night 2005, Show Wendy&Jim © Klaus Vyhnalek
UO Fashion Night 2005 © Klaus Vyhnalek
PARTNERS
Service Portfolio
Sponsoring
TIME PERIOD
2005 2007
Place
Vienna: KUNSTHALLE wien (2005), Auditorium of the Austrian Academy of Science (2006), Reed Exhibitions Messe Wien (2007)PROJECT STATUS
realised
UO Fashion Night 2007
Peter Pilotto for UO
UO Fashion Night 2006
Petar Petrov for UO
UO Fashion Night 2005
Wendy&Jim for UO